Interactive Websites May Cause Antismoking Messages To Backfire

Interactive Websites May Cause Antismoking Messages To Backfire

For example, a web site aimed at preventing nonsmokers from beginning could offer extra interactive features, whereas one which aims to assist smokers give up could use much less of those instruments. The recruits would navigate to a web page with textual content explaining the health issues that smokers may expertise, after which they went to a web page with an interactive image. The researchers, who released their findings within the journal Health Communication, counsel that health communicators might need to develop different web sites primarily based on how targeted audiences may react to interactive features. However, prior to now researchers have cautioned health communicators concerning the potential of boomerang effect, during which interactivity could make sure folks more defensive. The researchers used pictures of a lady’s face, mind exercise and lungs that would change to point out attainable effects of smoking when the participant moved a slider along the bottom of the picture. Oh stated utilizing the interactive slider was designed to supply a vivid, info-wealthy device that could better have interaction the members’ perceptions, also known as their perceptual bandwidth. Participants were requested to explore an internet site k

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